Photograph from January 2020 in Hokkaido, Japan. Shot by - Toni Rodriguez

In the winter months, I specialize in adventure sports photography, with a primary focus on freeskiing. My work captures the energy, movement, and culture of the sport—from deep powder turns in forests to high-alpine descents on the glaciers.

During the off-season, I collaborate with artists and businesses to create compelling imagery that authentically represents their personality and brand. My goal is to create visually engaging stories that align with each project’s unique vision.

My journey in the mountains began in 2015 when I became a certified ski instructor in Fernie, Canada. This kickstarted a global pursuit of back-to-back winters, instructing skiers of all ages and abilities before transitioning into guiding in Japan. Leading groups into Hokkaido’s legendary backcountry, I documented their experiences—capturing everything from the season’s deepest turns to the richness of local culture. What began as sharing images with friends, family, and clients soon evolved into selling prints, curating select photography collections, and eventually developing books.

Photograph from January 2020 in Hokkaido, Japan. Shot by - Toni Rodriguez

Photograph from January 2020 in Hokkaido, Japan. Shot by - Toni Rodriguez

In 2025, I’ll be based in Edinburgh, Scotland, covering key events while developing personal projects set for release later in the year. With a focus on both editorial and commercial work, I remain available for international assignments, bringing a dynamic and adaptive approach to every project I take on.